Saturday, May 07, 2005
Mumbai Media Mahabharat
The Mumbai Media Mahabharat
The Dainik Bhaskar group (which is partnering Zee) kicked off a Rs 60 crore (Rs 600 million) outdoor campaign ("Speak up, it's in your DNA") in Mumbai for its yet-to-be launched English daily, unusually called DNA. [...] But the publishers of The Times of India, The Economic Times and other dailies and magazines had not exactly been sitting idle either. Bennett, Coleman was readying to launch a newspaper of its own called Bombay-Mirror on May 15 and quickly started hiring journalists from newspapers in the city...
Read more.
The Dainik Bhaskar group (which is partnering Zee) kicked off a Rs 60 crore (Rs 600 million) outdoor campaign ("Speak up, it's in your DNA") in Mumbai for its yet-to-be launched English daily, unusually called DNA. [...] But the publishers of The Times of India, The Economic Times and other dailies and magazines had not exactly been sitting idle either. Bennett, Coleman was readying to launch a newspaper of its own called Bombay-Mirror on May 15 and quickly started hiring journalists from newspapers in the city...
Read more.
# posted at
4:27 pm
